If you own a business or are a business chances are you want to improve your traffic on your website. I don’t think that there is ever a time we say “no thanks” to additional clients and customers. And one of the best ways to attract those potential clients and customers is through improved traffic using the techniques brought to us through SEO practices.
Search engine optimization techniques have been around for many years. While the search engines change on a daily basis, the techniques of basic SEO are still a viable tool to use on our websites.
Here are some steps you can use to improve your traffic using SEO:
8 Steps to Improve Your Traffic Using SEO
· Start with Keyword research – Every step of your traffic building starts with good keyword research and development. Create a spreadsheet of your keywords that are viable and track the usage. Know where and how you are using those keywords to your sites benefit. Don’t forget to include solid long tail keywords as well.
· Include local and seasonal keywords to develop your content and improve your local traffic. This is especially important if you have a storefront or do business locally.
· Also include research on your competitors so you know where you need to target some of your pages, posts, and social media.
· Use your keywords properly in your content on your website. Especially in your title and the first paragraph of your content so the reader and the search engines know what the topic is regarding.
· Use your key words in your Alt Text area in the images to tie the image to your post and website, and to improve search results through images too.
· Meta descriptions are a great spot to inform the potential reader about what the content is about on the search engine results page and every time it is shared to other sites. Plus it is the perfect place to include your keyword again.
· Write and publish on a consistent basis so the search engines continue to come to your site and improve your ranking.
· Drive people to your site for conversions when using your social media, local connections and when sharing your content.
These eight steps of SEO are the beginning basics that needs to be a part of each post and page you develop. If you consistently follow the same rules when creating your content, you will begin to see improvement in your traffic.