There are so many reasons and benefits for blogging with your business marketing in mind. Some you may know already. But there are many pieces you are likely missing or just do not know.
Check out these key benefits.
· Increasing the exposure for your website through the search engines. Each article you write is a separate page on your site. Each page on your site is indexed and becomes a part of the search function on the Internet. Being consistent in your publishing means the indexing bots come to your site on a regular basis and increase your chances for being found online by returning your article and website as they search for something.
· The ability to include key words and phrases pertaining to your business is a top reason for writing and blogging on a regular basis. It is food for the search functions and what feeds the results pages during organic searches.
· Education is a huge part in a business article. You want your customers to understand your business and your product. Using blog articles is a perfect way to do that.
· Answering facts and information as another way to share knowledge with your customers regarding product, policies, etc.
· Internal linking can be developed easily as you write your content. Linking relevant articles together is a way to show the search engines that your content is important and it leads your readers to similar articles.
· Blog posts can be shared on your social media sites to help develop that connection, create conversation, educate and inform. Plus, it is a good way to share your publications for readership.
· Blogging also allows you to become an expert in your industry. By sharing information along with linking to other resources adds importance and knowledge that your readers appreciate.
· Blog articles also allow you to create other content. Video and email marketing is highly valued and solid blog content becomes the perfect story for your videos and emails.
· You can also use your blog articles to show what you do off-line. Introduce your readers to a glimpse of your personal life, how your business evolved and got started along with many other topics of interest.
· Showcase your employees that do a great job and support your business with a blog article dedicated to their hard work.
· Product releases and press releases can also become a good choice of content for your website blog content. Informing every one of your successes is powerful.
· By offering solid content you are also allowing the growth of your business list. People want to receive quality, highly valued content and will be willing to sign up for your list when they realize that you’re giving them just that.
· Your blog content also becomes information products for use in other ways. You can bundle together like articles and have it become an e-book. It can also become a white paper that teaches specific skill or use an article for product checklists, how-to’s and more.
· The more you blog the more value you give your customers and clients. People look for value and want to do business with those that do so.
These are just some of the reasons you should be blogging in your business. These top benefits definitely outweigh the time. Plus, the more you write, the better you get.
Isn’t it about time you start adding this key component to your marketing?