Writing content for your business is a great way to drive traffic. If you are new to writing for your small business, we have been sharing a lot of articles to help you improve your site and content.
Back in the day when the internet was new-ish and developing, we could get away with writing an article and getting decent results from your content. Now the internet is a powerful machine with a lot of algorithms that make it act and react to your content.
There is one misconception that we need to clear up for the newer bloggers and that is once you write an article, you have to make sure to share that information.
I am sure you are asking what I mean by sharing. Sharing your content can happen through multiple methods. Let’s look at a few options that will help your content become more visible to potential new readers, clients and customers.
Social Media
Using your social media accounts is a perfect way to start sharing your content. Not only do you want to share your content, you also want to encourage others to share it as well. Make sure to offer share buttons under each of your articles and posts. Use eye catching titles that encourage sharing and reading too.
Email Lists
Having an email list for your readers to use offers several perks. Not only will they be able to receive emails from you with your newest posts, but you can also contact them with special offers, new information, etc.
RSS Feeds
RSS feeds are a great tool for many readers. They can choose how to receive the feed – or notification of the newest posts in their favorite reader.
News Reader Sites
News sites like Reddit, Digg, and Stumble Upon are a wonderful way to share your favorite posts, while saving them in your account for future use. Plus you will be sharing them for others to enjoy, learn from and comment on too.
These are just some resources that you can use for sharing your content and news about your website. Your content is unique and is a reflection of you. You work hard writing and creating it. Make sure the most people see it by setting up a system to get the most out of your sharing your site and the information you offer to others.