As a small business owner I'm sure you realize that people buy from people they know and like, for the most part. So when we want to directly influence and increase our business we have to use things like relationship marketing.
What is relationship marketing and why will it make a difference for my business?
Relationship marketing is a form of marketing that emphasizes and works on customer retention and satisfaction. It does not focus only on sales. It recognizes and appreciates the long term value of a customer relationship and goes a step beyond just sales and advertising.
If you have done any type of marketing then I am sure you realize what the cost is of getting a new customer. When you are able to turn that person into a long-term and loyal customer your initial cost of getting that customer has proven worth it. So focusing on the relationship with your customer is something you have to develop over time.
So how do you use relationship marketing in your small business? Take a look at some of these suggestions.
One of the things you have to do is listen to what your customer needs and tells you they're looking for. Listen to their feedback and integrate what they're saying into the service or product that you are providing.
Ask your customer what they're looking for if they're not telling you. Use polls and surveys to make sure you're providing what they need. Read and reply to comments on social media and blogs.
Also, make sure you're providing the best service and the highest satisfaction to every one of your customers. Let them know how much you care about them and value their business.
Make sure your brand has some personality that shows through when you work your social media and content. Show them who you are. Share your personality. If you have employees or staff that help you, introduce them too. People want to see the behind the scenes you.
Think about who you are serving in all aspects of your brand. Your target market is something to cultivate and grow as your brand and small business develops. Make sure that your relationship with your customer remains number one in both your online and offline voice.