Marketing on the internet today is much different that even two years ago. If you want to be successful, you have to be willing to be flexible and change with the market. Pay per click (PPC) marketing is a big part of driving targeted traffic on the internet but many are confused as to how this marketing works.
Driving targeted traffic to your website is the key to growing your business as long as you can convert the sale or action on your site. Developing your website with proper structure towards search engine optimization and quality content that the customer wants and needs will drive traffic your way in a natural process.
PPC marketing uses keywords that drive traffic to your site through a payment for each click that use of a targeted keyword initiates. By using a PPC, your ad becomes priority to the search engines and will show up first in the SERP (search engine results page) for that particular keyword you bid on.
Paying for keywords either by using a fixed price or the bidding system, like with Google and Bing, is responsible for high growth and increased sales in millions of businesses over the years and it does not look like it is any less effective today.
Using your target market as your focus, learning and studying the keywords that are most effective to the results you desire is a work in progress. You must be willing to practice and study the results of your marketing campaigns in order to find the right balance and call to action that results in clicks.
PPC Marketing is something that you must develop with time. Learning and tweaking keywords and copy takes time. No one will get it right the first time but it will allow a small business to compete with big business as long as you are willing to outbid on the cost of the click.
Combining PPC Marketing with your SEO on your website has been proven successful time and again for growing traffic and sales. PPC can be cost effective since you are paying only when a click occurs. Your landing page is the key to conversion and the real determining factor of your campaign.
If you are considering PPC marketing for your small business, check out my PPC Primer and my other PPC topics for more in depth assistance. Then sign up for my emails for more posts on this and other small business topics.